1. This part of our manual is designed to help you with outreach. Our outreach program including your job will extend to

Real Estate agents, website leads, and database leads. This specific part of our manual will deal with web leads. It is not

our intention that you speak to the website lead for more than 30 seconds, but it is important to follow the simple check list

below.

1. call all web leads within 2 min of registration. (note, must call 3 times in a row if no answer)

2. follow our scripts below when talking to all leads to create a transfer situation.

3. document all leads properly and begin the lead nurturing program (detailed below) for Home Realty USA.

4. follow procedures to place lead into Top producer and once in follow future task lists dictated by top producer software

to ensure 100% of all leads are handled in the same manner and with urgency.

5. communicate with the agent assigned the lead to ensure double efforts are not being made and ensure warm leads

converted into hot leads are placed into a separate category that ensures your efforts aren't misplaced. (i.e. calling a lead

for an appointment when they are already seeing homes with our agent)


Includes:

- Scripts

- Email Templates

- Chat Templates